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Marketers such as Markus Allen turn these pain points into profit: “Armed with these pain points, we can either write new content (for a blog or for an article) or create benefits/advantages for our advertising.” In addition, pain points can turn into sales opportunities with customers.
Live chat provides immediate access to customers’ pain points.
In this post we’re going to get into why live chat can improve your business and tips on how to maximize its effectiveness.
When customers use live chat, they’ll try to ensure that a product will perform as advertised or that a promotion will provide the discount they want.
In addition, as live chat representatives talk to customers, they can find out ways to improve a company’s products and services.
All these attitudes were even more prevalent among respondents who bought online at least weekly.” With employees spending less time on the phone, they can multi-task during chat conversations and cut the waiting queue to a fraction of its former size when compared to a call center.
Not only is this a process improvement but it increases the chances of overall sales (which we’ll get into next! The general trend among users in marketing forums and on blogs is that live chat on a website can generally lead to improved sales numbers.